Contemporary Marketing Review (CMR) is an international open-access and online journal that is published monthly. It invites research papers from all over the world from people having different research and academic backgrounds. It is interested in publishing rigorous research papers that provides sound theoretical and clear insights with future practical and actionable implications for the well being of stakeholders of the society as a whole. As the title of the journal indicates, it calls for papers in any Marketing topic which challenges the traditional wisdom of the readers. The topics may include a wide range of research areas in Marketing like Sales Management, Advertising, Promotional Mix, Product Development, Pricing Strategies, Integrated Marketing Communications, Word of Mouth Marketing, Viral Marketing, Consumer Behavior, Branding, International Marketing,

Comtemporary Marketing Review

Export Marketing, Marketing Mix, Packaging, Product and Service Quality, Sales Promotion, Brand Loyalty, Customer Satisfaction, Retail Management, Marketing of Services, E-Marketing, Brand Equity, Marketing Strategies, Market Segmentation, Corporate Social Responsibility, Holistic Marketing, Direct Marketing, Marketing Channels, Brand Activation and Ignition, Recent Trends in Marketing and any other area that can fall under the scope of Economics and Finance discipline.


The Contemporary Marketing Review (CMR) is a unique journal in its provision of extra ordinary services like Quick and Professional Correspondence with authors, Fair and Comprehensive Articles’ Review, Extensive Indexing, Prompt Results of Reviews by our dedicated Reviewers and Editors, High Readership and Impact.


The journal attracts the attention of not only the researchers and academicians but also academic institutes, Managers, Consultants, Directors, Trainers, Marketing Managers, Sales Managers, Promotion Managers, Brand Ambassadors, Line Managers, Economists, Operations Managers, Finance Managers, Chief Executive Officers and above all the students in Marketing Discipline.


The aim of the Contemporary Marketing Review (CMR) is to promote the understanding of managers and organizations within and across nations. It is an interdisciplinary journal directed towards academics, policy makers and practitioners in business and non-profit organizations.


The journal aims to provide a forum to widen and deepen discussion about all areas of Marketing Management as well as being readable, accessible and easy to use.